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Category: Blog

Dear Strategy Blog | Tune in each week as the founder of Strategy Generation Company, Bob Caporale, answers all of your questions about product and business strategy.

  • Blog

The True Value Proposition of College

  • December 31, 2020

On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many people never get jobs in the actual fields that they…

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Bob Caporale Bob Caporale
  • Blog

Testing Your Strategy

  • December 21, 2020

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Is there a way to test your strategy prior to implementation?” My answer to this question may actually be a bit controversial,…

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Bob Caporale Bob Caporale
  • Blog

Same Product, Different Brands

  • December 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are –…

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Bob Caporale Bob Caporale
  • Blog

Measuring Success and Learning From Failures

  • December 21, 2020

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How can we measure the success of our strategy using some KPI other than orders? How do we learn from our failures?”…

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Bob Caporale Bob Caporale
  • Blog

Subscriptions, Subscriptions, Subscriptions

  • December 18, 2020

On this episode of Dear Strategy, we analyze the practice of turning almost everything into a subscription! We’ll talk about when this model works, when it doesn’t, and what the future looks like if companies…

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Bob Caporale Bob Caporale
  • Blog

Mature Products in Resistive Markets

  • December 18, 2020

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do you manage the lifecycle of mature products in resistive markets?” I’m actually going to use this question to address something…

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Bob Caporale Bob Caporale
  • Blog

Ink Jet Cartridges and Other Captive Strategies

  • September 30, 2020

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s…

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Bob Caporale Bob Caporale
  • Blog

Four Strategic Trapdoors

  • September 16, 2020

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What are the most important traps and/or disruptions to implementing a strategy?” I’ve been waiting all year for another question that I…

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Bob Caporale Bob Caporale
  • Blog

When The Promotional Period Ends

  • September 2, 2020

On this episode of Dear Strategy, we analyze the practice of companies offering introductory pricing and we talk about what happens when those introductory pricing periods end. Companies have been doing this for ages, but…

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Bob Caporale Bob Caporale
  • Blog

I Have A Strategy… Now What?

  • August 19, 2020

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is the next step once you have a strategy? It’s been a long time since I wrote a short post. It’s…

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Bob Caporale Bob Caporale
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