Dear Strategy: “Who decides the strategy, and should it be confidential? AND “Should strategy start at the ‘top’ or be a product management-level decision?” Although these were two separately submitted questions, I felt they…
Dear Strategy: “Why do I need strategy training?” If you think I made this question up so that I can spin the answer into a not-so-subtle plug for my own strategy training company, I…
Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?” For regular followers of this blog (and…
NOTE: This is the fifth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…
NOTE: This is the fourth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…
NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…
NOTE: This is the second installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…
NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…
Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?” Here we have another question that is a derivative of something…
Dear Strategy: “You could have the best strategy, but what are some best practices to implement it effectively?” Last week, in Episode 78, I answered a question that had to do with implementing strategies…
