On this episode of Dear Strategy, we analyze the practice of companies offering introductory pricing and we talk about what happens when those introductory pricing periods end. Companies have been doing this for ages, but…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is the next step once you have a strategy? It’s been a long time since I wrote a short post. It’s…
On this episode of Dear Strategy, we analyze the practice of retailers offering so many coupons that their discounted prices pretty much become their standard prices. And we talk about how customers feel when everyone…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “We are a small company and have trouble finding the resources to execute on tactics. What should we do?” For this week’s…
On this episode of Dear Strategy, we analyze how customers feel about products that fail outside of their standard warranty periods but long before their normal expected lives. Is it a smart strategy for companies…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do you balance the creation of a long-term strategic plan with the resources needed to execute it?” After 114 episodes, I’m…
On this episode of Dear Strategy, we analyze the story of a poorly designed refrigerator that lasted around 5 years before it finally bit the dust. And, of course, the warranty didn’t cover it. With…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? And what things should we avoid?” The…
On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. It’s fairly well known that flying isn’t always the most…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “I come from a business that sells products. How do we develop a strategy that moves us into being a more solutions-oriented…
