Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?”   For regular followers of this blog (and…

NOTE: This is the fifth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…

NOTE: This is the fourth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…

NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…

NOTE: This is the second installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…

Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?”   Here we have another question that is a derivative of something…

Dear Strategy: “You could have the best strategy, but what are some best practices to implement it effectively?”   Last week, in Episode 78, I answered a question that had to do with implementing strategies…

Dear Strategy: “How do you build programs, projects, and, ultimately, products out of a strategy once it’s been established and accepted? How does it look from a complete, holistic lifecycle?   This is one of…

Dear Strategy: “How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”   Back in Episode 2 and again in Episode…