On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony....
For those of you who are regular followers of the Dear Strategy podcast and blog, you know that, beginning with this episode, we will be moving away from answering direct strategy questions, and moving toward...
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is the single most important common element that you see in successful strategy executions?” The Dear Strategy Podcast Episode 128 was...
On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many people never get jobs in the actual fields that they...
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Is there a way to test your strategy prior to implementation?” My answer to this question may actually be a bit controversial,...
On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are –...
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How can we measure the success of our strategy using some KPI other than orders? How do we learn from our failures?”...
On this episode of Dear Strategy, we analyze the practice of turning almost everything into a subscription! We’ll talk about when this model works, when it doesn’t, and what the future looks like if companies...
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do you manage the lifecycle of mature products in resistive markets?” I’m actually going to use this question to address something...
On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s...
