Dear Strategy: “Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how do I then figure out how big any of those are...
As we announced in our last post, we’re starting off the new year with a brand-new format! Essentially, we’re expanding our questions into the realm of strategic situations and strategic stories that we will be...
Dear Strategy: “What is your strategy beyond Episode 100?” As you may have noticed, after 2½ years and 100 episodes, we’ve decided to take a little break during the month of December to regroup on...
Dear Strategy: “What is a strategy?” For this special 100th episode (and blog post), I thought it would be fun to answer the question of all questions; the one that tops them all, both literally...
Dear Strategy: “How do I better assess what should be the trigger level for reviewing and potentially updating my strategy?” When I listen back to the podcast episode for this question, I feel like I...
Dear Strategy: “What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?” Full disclosure – this question is actually from me. Not because...
Dear Strategy: “What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?” AND “What are some methods to gain buy-in...
Dear Strategy: “How do you build a strategy that all levels of an organization can participate in and support – making sure to communicate the ‘why’ and not just the ‘what’?” I absolutely love this...
Dear Strategy: “How do we best handle having the Engineering and Innovation groups working in different locations than the Manufacturing groups? (i.e. How do we manage the long-term strategy for Manufacturing and Engineering in two...
Dear Strategy: “What is the appropriate measure for the value of a project or product? Raw sales? Profit contribution? Something else?” Ah – sales and profit…the staples of any good strategic dashboard. And something else?...
