• Podcast

Dear Strategy: 084 Understanding Your Target Market (Part 4 of 5) – Customer Personas

Dear Strategy - Answering Questions About Product and Business Strategy
This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 4 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of customer personas and how they can be used to help you truly understand your target market segments

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  • Podcast

Dear Strategy: 083 Understanding Your Target Market (Part 3 of 5) – Customer Segmentation

Dear Strategy - Answering Questions About Product and Business Strategy
This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you truly want to target.

Read The Full Blog Post

  • Podcast

Dear Strategy: 082 Understanding Your Target Market (Part 2 of 5) – TAM, SAM, and SOM

Dear Strategy - Answering Questions About Product and Business Strategy
This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 1 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore why it is so important to build a product for your audience rather than the other way around.

Read The Full Blog Post

  • Podcast

Dear Strategy: 081 Understanding Your Target Market (Part 1 of 5)

Dear Strategy - Answering Questions About Product and Business Strategy
This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 1 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore why it is so important to build a product for your audience rather than the other way around.

Read The Full Blog Post

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