Dear Strategy 107: Dealing With Short-Attention Span Leaders

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“How do I present my strategy to a leader who has a VERY short attention span?”

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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

 

Dear Strategy 106: The Pros and Cons of Crowdfunding

On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. Find out when crowdfunding works and when it doesn’t, as we explore this growing trend in product marketing.

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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

 

Dear Strategy 105: Prioritizing Target Markets

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“Which one comes first – market size or product capabilities that match the market?”

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Dear Strategy 104: Coupons and Exclusions

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all about and why does it seem to be trending toward becoming the new norm?

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Dear Strategy 103: Determining the Size of Your Target Markets

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how do I then figure out how big any of those are in terms of revenue? What sources might I go to in order to figure out how big my market is?”

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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

 

Dear Strategy 102: Staying Loyal to Your Loyal Customers

On this episode of Dear Strategy, we analyze a story about a retailer that decided to lift its standard price matching policies during the week of Black Friday. On the surface, it seems like this would be a good financial move. But is it worth upsetting some of your most loyal customers just to make a few extra bucks during this important time of year?

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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

 

Dear Strategy 101: Our Strategy Beyond Episode 100

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What is your strategy beyond Episode 100?”

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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

 

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