Dear Strategy 103: Determining the Size of Your Target Markets

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how do I then figure out how big any of those are in terms of revenue? What sources might I go to in order to figure out how big my market is?”

Be sure to subscribe to our mailing list to stay up to date on all the latest episodes. And don’t forget to visit our blog to read the full post that goes along with this episode.

 

Dear Strategy 102: Staying Loyal to Your Loyal Customers

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“I recently bought an item online from a fairly large retailer. A week after I bought the item, it went on sale for Black Friday. This particular company has a price matching guarantee, so I called to get an adjustment, but was quickly told that, because it was Black Friday, their normal price matching policies didn’t apply. After doing some research, it seems like this is not an uncommon practice around this time of year. The question is, why do some companies do this? I get that they want to make as much money as possible, but it hardly seems worth it when some of your customers end up hating you for it. What are your thoughts on this strategy?”

Be sure to subscribe to our mailing list to stay up to date on all the latest episodes. And don’t forget to visit our blog to read the full post that goes along with this episode.

Dear Strategy 101: Our Strategy Beyond Episode 100

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What is your strategy beyond Episode 100?”

Be sure to subscribe to our mailing list to stay up to date on all the latest episodes. And don’t forget to visit our blog to read the full post that goes along with this episode.

Read the Blog Post for Episode 101.

 

 

Dear Strategy 098: Product vs. Market Strategies

This week’s question is…

Dear Strategy:

“What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”

Read The Full Blog Post

Subscribe to Our Mailing List

 

 

Dear Strategy 097: Getting Buy-In For Your Strategy (Revisited)

This week’s questions are…

Dear Strategy:

“What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?”
AND
“What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?”

Read The Full Blog Post

Subscribe to Our Mailing List

Dear Strategy 096: Communicating Both the “Why” and the “What”

This week’s question is…

Dear Strategy:

“How do you build a strategy that all levels of an organization can participate in and support – making sure to communicate the ‘why’ and not just the ‘what’?”

Read The Full Blog Post

Subscribe to Our Mailing List

 

 

Dear Strategy 095: Long-Distance Strategy Management

This week’s question is…

Dear Strategy:

“How do we best handle having the Engineering and Innovation groups working in different locations than the Manufacturing groups? (i.e. How do we manage the long-term strategy for Manufacturing and Engineering in two different locations?)”

Read The Full Blog Post

Subscribe to Our Mailing List

 

From The Blog

Send this to a friend