Dear Strategy 105: Prioritizing Target Markets

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“Which one comes first – market size or product capabilities that match the market?”

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Dear Strategy 104: Coupons and Exclusions

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all about and why does it seem to be trending toward becoming the new norm?

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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

 

Dear Strategy 103: Determining the Size of Your Target Markets

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how do I then figure out how big any of those are in terms of revenue? What sources might I go to in order to figure out how big my market is?”

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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

 

Dear Strategy 102: Staying Loyal to Your Loyal Customers

On this episode of Dear Strategy, we analyze a story about a retailer that decided to lift its standard price matching policies during the week of Black Friday. On the surface, it seems like this would be a good financial move. But is it worth upsetting some of your most loyal customers just to make a few extra bucks during this important time of year?

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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

 

Dear Strategy 101: Our Strategy Beyond Episode 100

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What is your strategy beyond Episode 100?”

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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

 

Dear Strategy 098: Product vs. Market Strategies

This week’s question is…

Dear Strategy:

“What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”

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Dear Strategy 097: Getting Buy-In For Your Strategy (Revisited)

This week’s questions are…

Dear Strategy:

“What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?”
AND
“What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?”

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Dear Strategy 096: Communicating Both the “Why” and the “What”

This week’s question is…

Dear Strategy:

“How do you build a strategy that all levels of an organization can participate in and support – making sure to communicate the ‘why’ and not just the ‘what’?”

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