Dear Strategy 098: Product vs. Market Strategies

This week’s question is…

Dear Strategy:

“What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”

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Dear Strategy 097: Getting Buy-In For Your Strategy (Revisited)

This week’s questions are…

Dear Strategy:

“What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?”
AND
“What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?”

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Dear Strategy 096: Communicating Both the “Why” and the “What”

This week’s question is…

Dear Strategy:

“How do you build a strategy that all levels of an organization can participate in and support – making sure to communicate the ‘why’ and not just the ‘what’?”

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Dear Strategy 095: Long-Distance Strategy Management

This week’s question is…

Dear Strategy:

“How do we best handle having the Engineering and Innovation groups working in different locations than the Manufacturing groups? (i.e. How do we manage the long-term strategy for Manufacturing and Engineering in two different locations?)”

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Dear Strategy 091: The Business of Roadmaps

This week’s question is…

Dear Strategy:

“How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?”

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Dear Strategy 090: Balancing The Old and The New

This week’s question is…

Dear Strategy:

“In a rapidly changing marketplace, how should teams balance the need to support the core business and the need to tackle innovation? What tactical steps can allow an organization to succeed at both without segregating people into separate teams?”

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