• Podcast

Dear Strategy: 086 Getting The Word Out

Dear Strategy - Answering Questions About Product and Business Strategy
On this week’s episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question:

Dear Strategy:

“I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?”

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Dear Strategy: 085 Understanding Your Target Market (Part 5 of 5) – Market Team Cards

Dear Strategy - Answering Questions About Product and Business Strategy
This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 5 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of market team cards and talk about how, along with customer personas, this tool can be used to understand the drivers, issues, and needs of broader market segments.

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Dear Strategy: 084 Understanding Your Target Market (Part 4 of 5) – Customer Personas

Dear Strategy - Answering Questions About Product and Business Strategy
This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 4 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of customer personas and how they can be used to help you truly understand your target market segments

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  • Podcast

Dear Strategy: 083 Understanding Your Target Market (Part 3 of 5) – Customer Segmentation

Dear Strategy - Answering Questions About Product and Business Strategy
This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you truly want to target.

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