Dear Strategy 112: Strategies for Non-Core Products

Dear Strategy LogoOn this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“What are the key elements to have in a successful strategy for a non-core product? And what things should we avoid?”

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Dear Strategy 111: Rethinking Airline Strategies

Dear Strategy LogoOn this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. It’s fairly well known that flying isn’t always the most customer-centric experience. But now, more than ever, airlines may need to start re-thinking their strategies – especially with respect to how they’ve been treating their customers.

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Dear Strategy 110: Products vs. Solutions

Dear Strategy LogoOn this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“I come from a business that sells products. How do we develop a strategy that moves us into being a more solutions-oriented business?”

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Dear Strategy 109: Balancing Dreams with Plans

Dear Strategy LogoOn this episode of Dear Strategy, we analyze the stories of two failed ventures – Theranos and the Fyre Festival. Both of these stories started with big dreams and ended in scandal. So how can leaders tell when their own lofty goals are actually bordering on becoming lofty lies? And what should they do about it?

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Dear Strategy 108: Dealing With a Crisis Situation

Dear Strategy LogoOn this special episode of Dear Strategy, we talk about why long-term planning becomes more important than ever during times of crisis. When unexpected events happen, many companies may actually be deterred from thinking about the future because everything in the present seems so uncertain. But companies that take the time to think past a crisis may just find themselves with a competitive advantage on the other side of the horizon.

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Dear Strategy 107: Dealing With Short-Attention Span Leaders

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“How do I present my strategy to a leader who has a VERY short attention span?”

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Dear Strategy 106: The Pros and Cons of Crowdfunding

On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. Find out when crowdfunding works and when it doesn’t, as we explore this growing trend in product marketing.

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Dear Strategy 105: Prioritizing Target Markets

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“Which one comes first – market size or product capabilities that match the market?”

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Dear Strategy 104: Coupons and Exclusions

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all about and why does it seem to be trending toward becoming the new norm?

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Dear Strategy 103: Determining the Size of Your Target Markets

On this episode of Dear Strategy, we answer the following question…

Dear Strategy:
“Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how do I then figure out how big any of those are in terms of revenue? What sources might I go to in order to figure out how big my market is?”

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