Dear Strategy: “What is the appropriate measure for the value of a project or product? Raw sales? Profit contribution? Something else?” Ah – sales and profit…the staples of any good strategic dashboard. And something else?…
Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?” “Dynamic Strategy Evolution” – that could be the name of a band! But more than…
Dear Strategy: “What are some product strategy pitfalls to avoid?” I’m happy to announce that my answer to this question will take the form of Dear Strategy’s very first listicle! So, without further ado, I…
Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?” Ahh, the product roadmap… such an overused yet somehow still elusive…
Dear Strategy: “In a rapidly changing marketplace, how should teams balance the need to support the core business and the need to tackle innovation? What tactical steps can allow an organization to succeed at both…
Dear Strategy: “How do I turn a disruptive threat into an opportunity – with a focus on turning the mindset of the company around from arrogance and defensiveness to embracing and taking action?” First, a…
Dear Strategy: “Who decides the strategy, and should it be confidential? AND “Should strategy start at the ‘top’ or be a product management-level decision?” Although these were two separately submitted questions, I felt they were…
Dear Strategy: “Why do I need strategy training?” If you think I made this question up so that I can spin the answer into a not-so-subtle plug for my own strategy training company, I have…
Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?” For regular followers of this blog (and podcast),…
NOTE: This is the fifth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…
