Dear Strategy: “How do you prioritize the needs of the customer versus business needs to develop a business strategy?” Any regular reader of this blog knows that I am not a huge fan of…
Dear Strategy: “How do you sort out the specific features of product requirements from tons of information gathered from market insights, customer, industry, competitors, etc.?” On the surface, this may seem like a question…
Dear Strategy: “How do you convince management teams to take a risk instead of staying with a strategy they are comfortable with?” First, I should tell you that I have sat on both sides…
Dear Strategy: “Can you give me an example of a really great or a really bad strategy?” This post is brought to you courtesy of a radio interview that I recently did where this…
Dear Strategy: “Is strategic planning dead?” A few weeks ago, I was browsing through my LinkedIn feed and I was struck by a post that someone shared, with a headline that read, “Strategic Planning…
Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? What do you suggest for those types of companies?” This is a…
Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?” Finally – a question about marketing strategy!!! We’ve always pitched this…
Dear Strategy: “How do you know the difference between a poor strategy and a failure in execution?” This is a really great question because, of course, we always try to focus on how to…
Dear Strategy: “How realistic should a strategic target be?” Way back in Episode 009, I tackled this topic from the standpoint of managers setting unrealistic goals. What I didn’t do in that episode, however,…
Dear Strategy: “In a finance and numbers driven organization, how do you build a case on projects that have more qualitative benefits than specific quantitative benefits?” Before I get to my answer, and only…
