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Category: Blog

Dear Strategy Blog | Tune in each week as the founder of Strategy Generation Company, Bob Caporale, answers all of your questions about product and business strategy.

  • Blog

Dealing With Short-Attention Span Leaders

  • March 16, 2020

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do I present my strategy to a leader who has a VERY short attention span?” In the hope that this post…

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Bob Caporale Bob Caporale
  • Blog

The Pros and Cons of Crowdfunding

  • March 2, 2020

On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. What exactly is this…

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Bob Caporale Bob Caporale
  • Blog

Prioritizing Target Markets

  • February 17, 2020

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Which one comes first – market size or product capabilities that match the market?” Short questions require short answers. And, in this…

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Bob Caporale Bob Caporale
  • Blog

Coupons and Exclusions

  • February 3, 2020

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all…

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Bob Caporale Bob Caporale
  • Blog

Determining the Size of Your Target Markets

  • January 20, 2020

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how…

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Bob Caporale Bob Caporale
  • Blog

Staying Loyal to Your Loyal Customers

  • January 6, 2020

As we announced in our last post, we’re starting off the new year with a brand-new format! Essentially, we’re expanding our questions into the realm of strategic situations and strategic stories that we will be…

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Bob Caporale Bob Caporale
  • Blog

Our Strategy Beyond Episode 100

  • December 16, 2019

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is your strategy beyond Episode 100?” As you may have noticed, after 2½ years and 100 episodes, we’ve decided to take…

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Bob Caporale Bob Caporale
  • Blog

What is a Strategy?

  • November 25, 2019

Dear Strategy: “What is a strategy?” For this special 100th episode (and blog post), I thought it would be fun to answer the question of all questions; the one that tops them all, both literally…

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Bob Caporale Bob Caporale
  • Blog

When to Review and Update Your Strategy

  • November 11, 2019

Dear Strategy: “How do I better assess what should be the trigger level for reviewing and potentially updating my strategy?” When I listen back to the podcast episode for this question, I feel like I…

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Bob Caporale Bob Caporale
  • Blog

Product vs. Market Strategies

  • October 28, 2019

Dear Strategy: “What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?” Full disclosure – this question is actually from me. Not because…

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Bob Caporale Bob Caporale
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