On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What are the most important traps and/or disruptions to implementing a strategy?” I’ve been waiting all year for another question that I…
On this episode of Dear Strategy, we analyze the practice of companies offering introductory pricing and we talk about what happens when those introductory pricing periods end. Companies have been doing this for ages, but…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is the next step once you have a strategy? It’s been a long time since I wrote a short post. It’s…
On this episode of Dear Strategy, we analyze the practice of retailers offering so many coupons that their discounted prices pretty much become their standard prices. And we talk about how customers feel when everyone…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “We are a small company and have trouble finding the resources to execute on tactics. What should we do?” For this week’s…
On this episode of Dear Strategy, we analyze how customers feel about products that fail outside of their standard warranty periods but long before their normal expected lives. Is it a smart strategy for companies…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do you balance the creation of a long-term strategic plan with the resources needed to execute it?” After 114 episodes, I’m…
On this episode of Dear Strategy, we analyze the story of a poorly designed refrigerator that lasted around 5 years before it finally bit the dust. And, of course, the warranty didn’t cover it. With…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? And what things should we avoid?” The…
