Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?” At least once a month, I get a question (sometimes officially and sometimes casually) about some...
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Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?” As with the other career questions we’ve answered in this series, definitions are important. And there is perhaps no...
Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?” The first thing we need to do before answering...
Dear Strategy: “How do I evaluate job opportunities between large but worse performing products vs. small but not yet proven products?” As you can see from the title of this post, I have...
Dear Strategy: “How do you work/interact with your customers, so you can get ahead of their needs and bring about the desired results?” Thankfully, we get a lot of questions on this show about...
Dear Strategy: “When studying a competitor, how do you really determine the use case for their product?” I’ll give a little warning up front… the ultimate answer to this question is not going to...
Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?” First, let me say that I am a firm believer in the...
Dear Strategy: “What are the strategies, tactics, and operations for product managers?” Since this is an awfully big question that can be interpreted in many different ways, let’s start with a bit of level...
Dear Strategy: “What are the strategies to help drive consumer needs into product benefits to go to market faster?” There are two parts to this question that we can focus on. The first has...
Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?” Way back in Episode 36, I talked extensively about analyzing competitors,...
