On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all...
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how...
As we announced in our last post, we’re starting off the new year with a brand-new format! Essentially, we’re expanding our questions into the realm of strategic situations and strategic stories that we will be...
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is your strategy beyond Episode 100?” As you may have noticed, after 2½ years and 100 episodes, we’ve decided to take...
Dear Strategy: “What is a strategy?” For this special 100th episode (and blog post), I thought it would be fun to answer the question of all questions; the one that tops them all, both literally...
Dear Strategy: “How do I better assess what should be the trigger level for reviewing and potentially updating my strategy?” When I listen back to the podcast episode for this question, I feel like I...
Dear Strategy: “What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?” Full disclosure – this question is actually from me. Not because...
Dear Strategy: “What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?” AND “What are some methods to gain buy-in...
Dear Strategy: “How do you build a strategy that all levels of an organization can participate in and support – making sure to communicate the ‘why’ and not just the ‘what’?” I absolutely love this...
Dear Strategy: “How do we best handle having the Engineering and Innovation groups working in different locations than the Manufacturing groups? (i.e. How do we manage the long-term strategy for Manufacturing and Engineering in two...
