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Dear Strategy Blog

The official blog of STRATEGY GENERATION COMPANY.

  • Blog

Products vs. Solutions

  • April 27, 2020
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “I come from a business that sells products. How do we develop a strategy that moves us into being a more solutions-oriented...

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Bob Caporale
  • Blog

Balancing Dreams with Plans

  • April 13, 2020
On this episode of Dear Strategy, we analyze the stories of two failed ventures – Theranos and the Fyre Festival. Both of these stories started with big dreams and ended in scandal. So how can...

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Bob Caporale
  • Blog

Dealing With a Crisis Situation

  • March 30, 2020
On this special episode of Dear Strategy, we talk about why long-term planning becomes more important than ever during times of crisis. When unexpected events happen, many companies may actually be deterred from thinking about...

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Bob Caporale
  • Blog

Dealing With Short-Attention Span Leaders

  • March 16, 2020
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do I present my strategy to a leader who has a VERY short attention span?” In the hope that this post...

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Bob Caporale
  • Blog

The Pros and Cons of Crowdfunding

  • March 2, 2020
On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. What exactly is this...

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Bob Caporale
  • Blog

Prioritizing Target Markets

  • February 17, 2020
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Which one comes first – market size or product capabilities that match the market?” Short questions require short answers. And, in this...

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Bob Caporale
  • Blog

Coupons and Exclusions

  • February 3, 2020
On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all...

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Bob Caporale
  • Blog

Determining the Size of Your Target Markets

  • January 20, 2020
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how...

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Bob Caporale
  • Blog

Staying Loyal to Your Loyal Customers

  • January 6, 2020
As we announced in our last post, we’re starting off the new year with a brand-new format! Essentially, we’re expanding our questions into the realm of strategic situations and strategic stories that we will be...

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Bob Caporale
  • Blog

Our Strategy Beyond Episode 100

  • December 16, 2019
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is your strategy beyond Episode 100?” As you may have noticed, after 2½ years and 100 episodes, we’ve decided to take...

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Bob Caporale
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