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Category: Blog

Dear Strategy Blog | Tune in each week as the founder of Strategy Generation Company, Bob Caporale, answers all of your questions about product and business strategy.

  • Blog

Introducing… Strategy Generation Company!

  • July 9, 2018
Dear Strategy Episode 51

Dear Strategy: “What is Strategy Generation Company?” OK, that’s not really a question that was asked. But it’s certainly one that you should be asking once I tell you the big news that I have…

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Bob Caporale
  • Blog

Why Strategy Is Such an Uncomfortable Word

  • May 21, 2018

Dear Strategy: “Why is ‘strategy’ such an uncomfortable word?” This may well be the least “academic” question I’ve ever answered on this blog, mostly because this particular question has little to do with facts and…

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Bob Caporale
  • Blog

Positioning Yourself in a Red Ocean

  • May 11, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?” There are two important terms here that require some definition before I get down to answering this…

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Bob Caporale
  • Blog

When New Leaders Disrupt Existing Strategies

  • May 4, 2018

Dear Strategy: “Is there a best practice for when a new leader or CEO comes in with a new corporate strategy? How should they convey and implement that change without causing disruption – or is…

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Bob Caporale
  • Blog

Project KPIs vs. Strategic Objectives

  • April 27, 2018

Dear Strategy: “Other than sales, can you talk about some best practices to develop meaningful KPIs for a specific project?” After 47 episodes, it would be a challenge to have not covered metrics at some…

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Bob Caporale
  • Blog

The Most Important Part of a Strategy Presentation

  • April 20, 2018

Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?” Anyone who follows this show and this blog probably knows my process…

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Bob Caporale
  • Blog

Identifying Competitors That Don’t Yet Exist

  • April 12, 2018

Dear Strategy: “How do we identify new entrants who are on the path to entering the industry with the intent of transforming it? When does it make sense to adjust your strategy to address that…

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Bob Caporale
  • Blog

Understanding Unmet Customer Needs

  • April 4, 2018

Dear Strategy: “How do you align on best practices to identify unmet needs?” This happens to be one of my favorite subjects! And I’m really glad that this question is being asked because I personally…

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Bob Caporale
  • Blog

Service-Based Strategies

  • March 28, 2018

Dear Strategy: “How do you balance multiple profit centers with market share and service-based dollars?” This is probably the most specific question we’ve had so far on this series, so I’m going to answer it…

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Bob Caporale
  • Blog

Weaving Innovation into a Commoditized Product

  • March 21, 2018

Dear Strategy: “How do you weave innovation into a commoditized product?” This is actually a variation on a question that I answered in Episode 14, which you can access by clicking here. But I think…

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Bob Caporale
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