On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. It’s fairly well known that flying isn’t always the most…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “I come from a business that sells products. How do we develop a strategy that moves us into being a more solutions-oriented…
On this episode of Dear Strategy, we analyze the stories of two failed ventures – Theranos and the Fyre Festival. Both of these stories started with big dreams and ended in scandal. So how can…
On this special episode of Dear Strategy, we talk about why long-term planning becomes more important than ever during times of crisis. When unexpected events happen, many companies may actually be deterred from thinking about…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do I present my strategy to a leader who has a VERY short attention span?” In the hope that this post…
On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. What exactly is this…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Which one comes first – market size or product capabilities that match the market?” Short questions require short answers. And, in this…
On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how…
As we announced in our last post, we’re starting off the new year with a brand-new format! Essentially, we’re expanding our questions into the realm of strategic situations and strategic stories that we will be…
