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Bob Caporale

    • Blog

    The Business Of Roadmaps

    • July 23, 2019
    Dear Strategy Episode 91

    Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?” Ahh, the product roadmap… such an overused yet somehow still elusive…

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    Bob Caporale
    • Blog

    Balancing The Old and The New

    • July 8, 2019
    Dear Strategy Episode 90

    Dear Strategy: “In a rapidly changing marketplace, how should teams balance the need to support the core business and the need to tackle innovation? What tactical steps can allow an organization to succeed at both…

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    Bob Caporale
    • Blog

    Embracing The Future While Respecting The Past

    • June 24, 2019
    Dear Strategy Episode 89

    Dear Strategy: “How do I turn a disruptive threat into an opportunity – with a focus on turning the mindset of the company around from arrogance and defensiveness to embracing and taking action?” First, a…

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    Bob Caporale
    • Blog

    Deciding Who Decides

    • June 10, 2019
    Dear Strategy Episode 88

    Dear Strategy: “Who decides the strategy, and should it be confidential? AND “Should strategy start at the ‘top’ or be a product management-level decision?” Although these were two separately submitted questions, I felt they were…

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    Bob Caporale
    • Blog

    Strategy Training and Why You May Need It

    • May 29, 2019
    Dear Strategy Episode 87

    Dear Strategy: “Why do I need strategy training?”  If you think I made this question up so that I can spin the answer into a not-so-subtle plug for my own strategy training company, I have…

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    Bob Caporale
    • Blog

    Getting The Word Out

    • May 13, 2019
    Dear Strategy Episode 86

    Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?”  For regular followers of this blog (and podcast),…

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    Bob Caporale
    • Blog

    Understanding Your Target Market (Part 5 of 5) – Market Team Cards

    • April 29, 2019
    Dear Strategy Episode 85

    NOTE: This is the fifth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…

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    Bob Caporale
    • Blog

    Understanding Your Target Market (Part 4 of 5) – Customer Personas

    • April 22, 2019
    Dear Strategy Episode 84

    NOTE: This is the fourth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…

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    Bob Caporale
    • Blog

    Understanding Your Target Market (Part 3 of 5) – Customer Segmentation

    • April 15, 2019
    Dear Strategy Episode 83

    NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…

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    Bob Caporale
    • Blog

    Understanding Your Target Market (Part 2 of 5) – TAM, SAM, and SOM

    • April 8, 2019
    Dear Strategy Episode 82

    NOTE: This is the second installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia…

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    Bob Caporale
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