Dear Strategy 084: Understanding Your Target Market (Part 4 of 5) – Customer Personas

April 22, 2019

Dear Strategy - Answering Questions About Product and Business StrategyThis week, host Bob Caporale takes you through Part 4 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of customer personas and how they can be used to help you truly understand your target market segments

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