Dear Strategy: 083 Understanding Your Target Market (Part 3 of 5) – Customer Segmentation

April 15, 2019

Dear Strategy - Answering Questions About Product and Business Strategy
This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you truly want to target.

Read The Full Blog Post

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Copyright 2019 Strategy Generation Company LLC

Send this to a friend