Dear Strategy 083: Understanding Your Target Market (Part 3 of 5) – Customer Segmentation

April 15, 2019

Dear Strategy - Answering Questions About Product and Business StrategyThis week, host Bob Caporale takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you truly want to target.

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