Dear Strategy 082: Understanding Your Target Market (Part 2 of 5) – TAM, SAM, and SOM

April 8, 2019

Dear Strategy - Answering Questions About Product and Business StrategyThis week, host Bob Caporale takes you through Part 1 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore why it is so important to build a product for your audience rather than the other way around.

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2 comments on “Dear Strategy 082: Understanding Your Target Market (Part 2 of 5) – TAM, SAM, and SOM

  1. Thanks for sharing all of your experiences!

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