Dear Strategy: 085 Understanding Your Target Market (Part 5 of 5) – Market Team Cards

April 29, 2019

Dear Strategy - Answering Questions About Product and Business StrategyThis week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 5 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.

In this episode, we explore the concept of market team cards and talk about how, along with customer personas, this tool can be used to understand the drivers, issues, and needs of broader market segments.

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