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Category: Blog

Dear Strategy Blog | Tune in each week as the founder of Strategy Generation Company, Bob Caporale, answers all of your questions about product and business strategy.

  • Blog

Strategy Examples

  • September 20, 2018
Dear Strategy Episode 61 – Strategy Examples

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?” This post is brought to you courtesy of a radio interview that I recently did where this very…

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Bob Caporale
  • Blog

Is Strategic Planning Dead?

  • September 10, 2018
Dear Strategy Episode 60 - Is Strategic Planning Dead?

Dear Strategy: “Is strategic planning dead?”  A few weeks ago, I was browsing through my LinkedIn feed and I was struck by a post that someone shared, with a headline that read, “Strategic Planning Is…

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Bob Caporale
  • Blog

Strategy for Startups and Small Businesses

  • September 4, 2018
Dear Strategy Episode 59 - Strategy for Startups and Small Businesses

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? What do you suggest for those types of companies?” This is a question…

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Bob Caporale
  • Blog

SEO, SEM, and Other Marketing Strategy Trends

  • August 27, 2018
Dear Strategy Episode 58 - SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?” Finally – a question about marketing strategy!!! We’ve always pitched this show…

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Bob Caporale
  • Blog

Knowing Why Your Strategy Failed

  • August 20, 2018
Dear Strategy Episode 57

Dear Strategy: “How do you know the difference between a poor strategy and a failure in execution?” This is a really great question because, of course, we always try to focus on how to make…

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Bob Caporale
  • Blog

Setting Realistic Strategic Goals

  • August 13, 2018
Dear Strategy Episode 56

Dear Strategy: “How realistic should a strategic target be?” Way back in Episode 009, I tackled this topic from the standpoint of managers setting unrealistic goals. What I didn’t do in that episode, however, was…

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Bob Caporale
  • Blog

Quantitative vs. Qualitative Goals

  • August 7, 2018
Dear Strategy Episode 55

Dear Strategy: “In a finance and numbers driven organization, how do you build a case on projects that have more qualitative benefits than specific quantitative benefits?” Before I get to my answer, and only because…

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Bob Caporale
  • Blog

Followers Versus Game Changers

  • July 31, 2018
Dear Strategy Episode 54

Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?” Before I answer this question, I want to be sure that our definitions are clear. Way back…

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Bob Caporale
  • Blog

Broad Corporate Strategies

  • July 23, 2018
Dear Strategy Episode 53

Dear Strategy: “Where is the best place to start when your organization has an extremely broad corporate strategy?” Well, in my humble opinion, the best place to start is by thanking your company for not…

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Bob Caporale
  • Blog

Revitalizing Your Mature or Declining Product

  • July 16, 2018
Dear Strategy Episode 52

Dear Strategy: “What is the best way to revitalize a product line that is operating in a mature or declining market?” As much as I hate when people do this to me, I’m afraid I’m…

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Bob Caporale
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