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Dear Strategy Blog

The official blog of STRATEGY GENERATION COMPANY.

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Strategy Examples

  • September 20, 2018
Dear Strategy Episode 61 – Strategy Examples
Dear Strategy: “Can you give me an example of a really great or a really bad strategy?” This post is brought to you courtesy of a radio interview that I recently did where this very...

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Bob Caporale
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Is Strategic Planning Dead?

  • September 10, 2018
Dear Strategy Episode 60 - Is Strategic Planning Dead?
Dear Strategy: “Is strategic planning dead?”  A few weeks ago, I was browsing through my LinkedIn feed and I was struck by a post that someone shared, with a headline that read, “Strategic Planning Is...

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Bob Caporale
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Strategy for Startups and Small Businesses

  • September 4, 2018
Dear Strategy Episode 59 - Strategy for Startups and Small Businesses
Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? What do you suggest for those types of companies?” This is a question...

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Bob Caporale
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SEO, SEM, and Other Marketing Strategy Trends

  • August 27, 2018
Dear Strategy Episode 58 - SEO, SEM, and Other Marketing Strategy Trends
Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?” Finally – a question about marketing strategy!!! We’ve always pitched this show...

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Bob Caporale
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Knowing Why Your Strategy Failed

  • August 20, 2018
Dear Strategy Episode 57
Dear Strategy: “How do you know the difference between a poor strategy and a failure in execution?” This is a really great question because, of course, we always try to focus on how to make...

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Bob Caporale
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Setting Realistic Strategic Goals

  • August 13, 2018
Dear Strategy Episode 56
Dear Strategy: “How realistic should a strategic target be?” Way back in Episode 009, I tackled this topic from the standpoint of managers setting unrealistic goals. What I didn’t do in that episode, however, was...

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Bob Caporale
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Quantitative vs. Qualitative Goals

  • August 7, 2018
Dear Strategy Episode 55
Dear Strategy: “In a finance and numbers driven organization, how do you build a case on projects that have more qualitative benefits than specific quantitative benefits?” Before I get to my answer, and only because...

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Bob Caporale
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Followers Versus Game Changers

  • July 31, 2018
Dear Strategy Episode 54
Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?” Before I answer this question, I want to be sure that our definitions are clear. Way back...

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Bob Caporale
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Broad Corporate Strategies

  • July 23, 2018
Dear Strategy Episode 53
Dear Strategy: “Where is the best place to start when your organization has an extremely broad corporate strategy?” Well, in my humble opinion, the best place to start is by thanking your company for not...

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Bob Caporale
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Revitalizing Your Mature or Declining Product

  • July 16, 2018
Dear Strategy Episode 52
Dear Strategy: “What is the best way to revitalize a product line that is operating in a mature or declining market?” As much as I hate when people do this to me, I’m afraid I’m...

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Bob Caporale
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