Dear Strategy: “When defining your strategy, how do you keep from descending straight into tactics or ascending to goals?” Well, I have to admit that there’s something about this question that bothers me a little….

Dear Strategy: “When evaluating new product opportunities, how do you decide how far outside of your ‘wheelhouse’ is too far out?” I love questions that cause me to dig into the origin of some of…

Dear Strategy:  “Where do I start and how do I know you are the right one?” Believe it or not, this isn’t the only version of this question that I’ve received. And although the obvious…

Dear Strategy:  “What tools or metrics can you suggest to help build high confidence that one made the right choices around a new product – more specifically, if the market is changing faster than product…

Dear Strategy: “In a rapidly changing market, with a heavily data-driven organization, what are some recommendations to achieve a timely, adaptable strategic plan? How do you avoid analysis paralysis, but still arrive at a solid…

Dear Strategy:  “How do you make a business case for a non-revenue generating product?” First, it’s important to understand that a business case is, at its core, a financial justification to spend some amount of…

Dear Strategy:  “When do you start gathering customer feedback during the strategic planning process? And does this differ for B to B vs. B to C?” This is an interesting question because the implication is…