Dear Strategy 121: Ink Jet Cartridges and Other Captive Strategies

September 30, 2020
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Dear Strategy LogoOn this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the long-term.

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