Dear Strategy 115: Out of Warranty

July 8, 2020
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0:00
12:56
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Dear Strategy LogoOn this episode of Dear Strategy, we analyze how customers feel about products that fail outside of their standard warranty periods but long before their normal expected lives. Is it a smart strategy for companies to stick to those 1-year warranties, or should they be exploring a different approach that focuses on long-term customer loyalty over short-term cost avoidance?

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