Dear Strategy: 077 Determining a Product’s True Value Proposition

March 4, 2019

Dear Strategy - Answering Questions About Product and Business StrategyOn this week’s episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question:

Dear Strategy:

“How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”

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