Dear Strategy: “How can you use a strategy to say ‘no’ to features or developments?” Let’s say that you have, like most companies do, a development team full of really clever, really creative people. Now...
Dear Strategy: “How do I know I can trust you?” Here’s the short answer: You don’t. But I guess I should elaborate… To really answer this question, we have to explore where trust comes from....
Dear Strategy: “At what point is a solution looking for a problem and a problem looking for a solution?” To answer this question, let’s try to understand where product ideas come from. Don’t worry, there...
Dear Strategy: “How do we effectively present strategic alternatives to leadership to agree on one product strategy, and then make that strategic intent flow through to market execution?” The idea of presenting “strategic choices” has...
Dear Strategy: “What examples of established large companies can you share that have successfully undergone a product strategy transformation?” When I was first promoting my book, Creative Strategy Generation, back in 2015, I hired a...
Dear Strategy: “How do we expedite changes necessary to develop future products within an organization that relies solely on a legacy product?” Anyone who has invested in the stock market knows that it’s not very...
Dear Strategy: “How can we tell a product strategy story without getting questions on cost or other tactical issues?” Let’s cover this question in two parts, starting with the story. In the book I wrote,...
Dear Strategy: “How do we continue to ‘know’ our customers in a future with ‘commoditized’ experiences to differentiate our products in the marketplace?” To answer this question, I want to focus in on the word...
Dear Strategy: “How far ahead do you plan your strategy to stay competitive while also still planning for future trends?” If I were to take the easy road to answering this question, I could tell...
Dear Strategy: “What is a product strategy and how does it link to a business strategy?” Finally – an easy one! Although, it is amazing how many times I get asked this exact question; so...
